Branding & Marketing
Client:
Art Waves
Brief:
Create a logo and marketing assets to advertise a new children’s creative club, ‘Art Waves’, based in Southampton, a medieval city situated next to the English Channel on the south coast of the UK.
Logo Development
The workshops are held in Southampton, a medieval city situated next to the English Channel on the south coast of the UK.
The logo needed to incorporate both the historical and seaside elements, as well as being approachable and welcoming.
As one of the workshop facilitators of Art Waves, I worked with the rest of the group in designing something we all felt represented the club well.
We loved how the final logo includes waves, while also referencing a medieval jester hat - fun and friendly.
Colours
The high-contrast colours are gender-neutral, eye-catching, and spark creativity. Promotional images use basic shapes to represent jesters, balancing historical relevance with a playful, welcoming feel.
