Doodle Project

Client:

Eastleigh Town Council

Brief:

Create 100+ ‘doodles’ inspired by the town, for the council to use across marketing materials, as part of the town’s rebranding project.

Religion & Town Events

Wordmark for Remembrance Day

Family & Town Amenities

Nature & Biodiversity

Town Centre & History

The town of Eastleigh underwent a rebrand, updating its wordmark, colour scheme and graphic design to create a stronger visual language that helped locals and visitors better understand the events and support available in the town.

I created a library of 400+ doodles to be used in marketing materials (from social media images to in-person applications such as wayfinding systems). Each doodle was designed to work effectively both as a line drawing and as a coloured illustration, while reflecting the character of the town and its community.

Community Interaction

I worked with the community on two occasions to raise awareness of the project and encourage involvement.

I attended a Sustainability Hub event hosted by The Point Theatre, where I spoke to people about the project and drew passersby.

Next, I gave a talk to design students at Barton Peveril College alongside mural artist Nathan Evans. I spoke about how I approached the brief, explained my design process, and asked them which doodles they thought best represented teenagers in the town.